Florence + The Machine and Disclosure may also be among the headliners in the former iTunes Festival.
The event was in the past known as the iTunes Festival. With the launch of Apple Music, the technology giant has renamed it the Apple Music Festival.
Apple can certainly make performances open to music fans around the globe for free, live and on-demand via Apple Music. The concerts will need place with the Roundhouse in London’s Camden neighborhood.
“We desired to do something really special for music fans this current year,” said Eddy Cue, Apple’s senior vp of Internet software and services. “The Apple Music Festival is often a greatest hits number of 10 unbelievable nights, featuring the best performers in the world appearing live and interacting directly using their fans on Connect and Beats 1.”
Beats 1 is Apple’s first live radio station devoted to music. With Apple Music Connect, artists can share lyrics, backstage photos and videos or release latest songs to fans straight from their iPhone.
“Wow, I’m so grateful for being performing for the Apple Music Festival,” said Williams. “The Roundhouse is certainly a historic venue…there’s always a unique energy inside crowd. Thank you for having me!”
“It’ll be great to become back in London, and now we can’t wait to carry out for our fans from the Roundhouse and around the globe on Apple Music,” said Niall Horan of One Direction.
The Apple Music Festival occurs Sept. 19-28. Past performers on the iTunes Festival, which entered 2007, include Adele, Coldplay, Elton John, Foo Fighters, Justin Timberlake, Kings of Leon, Lady Gaga, Katy Perry and Paul McCartney.