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Today, Apple has announced the 1st round of performers due to the annual multi-day music “festival”, and for that reason far it offers gotten some big names to jump aboard. Pharrell, One Direction, Florence + the Machine, and Disclosure have already been revealed, however with just those four acts, that is already shaping around be a major event. Not many other shows could drum up anywhere near this much excitement by only announcing a number of acts, but Apple found a method.

This year’s event will become a bit completely different from past ones in numerous ways, and in addition they show Apple’s intentions for future years. For starters, the name is different. What was once the iTunes Festival for many years has now get to be the Apple Music Festival, which shouldn’t surprise anybody who has become following the company in 2010. The launch of the company’s streaming service is the most significant stories in the long time for Apple, and naturally it really wants to keep the discussion going.

In addition to switching names, the complete event been specifically shortened in total. For as long as Apple is playing host for the London-based shows, the festival has become an entire month long. This year, the corporation says prepare yourself for some only be ten nights of music, and so they will not begin on the initial of the month as is definitely the case, instead on September 19th.

Judging with the names that Apple has announced, it’s like the corporation might be going out of that way to recruit exactly the most famous names on the market. That may change because the remainder of the acts are announced, but typically there are many successful acts that simply aren’t quite within the level of fame as, say, One Direction. Historically, there have recently been two or three acts that perform every evening, but Apple has yet to say any opening bands or singers.

Apple’s decision to rebrand the presentation and ditch the iTunes moniker is undoubtedly a sign that confidences have shifted. Rather than promote the iTunes brand, it’s clear that Apple Music is actually not only what’s most important to this company, but so it sees this because the future of music at Apple. It’s tough to argue that point, but it really is a bit sad to find out iTunes slowly be pushed to your side, isn’t it?